La exploración cualitativa de IMOP Insights ya está orientada por un enfoque de sesgos cognitivos y permite identificarlos en el discurso espontáneo.
Mediante test realizados con encuesta on-line podemos determinar el alcance de cada sesgo.
Diseñamos intervenciones en espacios físicos o virtuales que permiten detectar sesgos en situaciones reales de consumo, sin necesidad de pedir declaraciones al individuo.
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